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Simeon Campbell was born in Greenwich, South east London where he grew up as the only hearing member of his family, due to deafness effecting his mother, father and both siblings. As a teenager studied at ‘Greenwich Musical Theatre Academy’ followed by ‘Negus Post 16’ where he received distinctions for BTEC First and National Diploma for performing arts. During this time, he had also established himself in the hip hop dance community with his own dance troupe ‘Ruthless’ who went on to become recognised around the UK and Europe for their choreographic talent. Upon graduation, he then furthered he’s skills with teaching hip hop choreography at various places around the UK and Europe, travelling to places like Sweden, Poland, Spain to share a style that was quickly becoming recognised as his own and considered to be quite unique. At 21 he received his first job as a commercial dancer, Appearing on ITV’s ‘Xfactor’ Performing with Alexandra Burke – ‘bad boys’ after being spotted at an audition by American choreographer ‘Frank Gatson’ who had worked with the likes of Michael Jackson and Beyoncé. Since then he has since Performed with the like of Whitney Houston on Xfactor –‘Million dollar bill’, worked with Beyoncé and her Team at the ‘I am Sasha fierce’ tour at the o2 in 2009. Performed at the London 2012 Olympic opening ceremony selected by choreographer ‘Kenrick Sandy’ and from that had gone on to perform with Rita Ora – ‘That’s how we do’ on BBC’s Jonathan Ross Show. Simeon is known for his understanding of musicality and ability to break down his style of hip hop/lyrical hip-hop, and strives to ensure that every student takes something from each class and workshop.